As a cosmetic company, how would you test the resistance of your waterproof mascara?
By making your customers cry of course.
That’s exactly what beauty brand L'Oréal did in its latest campaign, titled ‘The Waterproof Experience’.
Created with the help of McCann Mexico, the brand invited 100 women to watch the emotional blockbuster Titanic.
Before the show, the women had their makeup done by L'Oréal beauty experts, using the waterproof mascara.
Their photos were also taken to capture how beautiful they looked.
The women were then led into the cinema for the show. Tears obviously flowed as they watched the touching film.
Once it ended, they had their pictures taken once more, and were shown the before-and-after photos to see how well the mascara held up.
Despite the tears, the women looked as beautiful as before—proving the effectiveness of L'Oréal’s waterproof mascara.
Watch the video below to learn more:
