The announcement that Google would be reorganized into a holding company named Alphabet has already been interpreted in multiple, often conflicting, ways. Joseph Bower, a strategy professor at Harvard Business School, offers up the simplest interpretation possible: The company’s leaders are doing exactly what executives have done, under similar circumstances, since the 1920s. In other words, it’s Management 101. What follows is an edited version of our conversation.
Google’s Alphabet Move Is Reorganizing 101
Companies have been doing this since the 1920s.
August 13, 2015
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