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Apple reporters from TechCrunch and The Verge hired by Apple PR

TechCrunch Disrupt NY 2015 - Day 3

TechCrunch’s lead Apple reporter Darrell Etherington quietly stopped writing for the news site at the end of June, and we’ve learned that he left to take up a job in Apple’s PR office in Toronto, Canada. Etherington’s modern journalism expertise should be beneficial for Apple as it improves its approach to press relationships, while the admiration of his former colleagues should go a long way in fostering those ties…

Etherington’s move is just the latest in a string of journalists who have been hired by Apple, but none of the career changes appear to be related. Lead Anandtech authors Anand Shimpi and Brian Klug left the product review world for engineering positions at Apple in 2014. Earlier this year, Chris Breen from Macworld headed to Apple, while his former Macworld colleague Jon Seff recently headed to Apple University. It appears that none of these hires are related to the new Apple News service debuting in iOS 9, and that these are simply career changes.

Update: We’re told that Josh Lowensohn, formerly of The Verge and CNET, has also joined Apple PR around the same time as Etherington.

Image credit: Getty Images/TechCrunch Disrupt 

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Comments

  1. dcj001 - 9 years ago

    “none of these hires are related”

    none of these hires is related

    If you are going to be a journalist, you should understand the English language.

  2. Larry Chiang - 9 years ago

    Getty images. It’ll never die

  3. dondracula - 9 years ago

    As you get older, you need a real salary to rise your family. And tech sites is always switching to young, naive, low paid journalists. They can just sit at starbucks, writing some random opinion and get a lot of pageviews.

  4. Erik Wilgenhof Plante - 8 years ago

    Etherington seems to have rejoined TechCrunch but is no longer writing Apple reviews. Great because his articles were more gushing love letters than real articles. I wonder why he left Apple PR after only a year though.