Lego Closes In on Mattel as Box Office Hit Movie Boost Sales
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Lego A/S expanded revenue in the first half, bridging the gap with toy industry market leader Mattel Inc. as consumers flocked to pick up play sets from box office hit “The Lego Movie.”
Sales rose 11 percent in kroner to the equivalent of $2 billion at the Billund, Denmark-based maker of plastic bricks, matching those of Barbie-maker Mattel, which reported a 7 percent decline in the same period.