Brands went heavy on the sentimentality last night and it looks like viewers loved it. TiVo has run its data and come up with the list of the top ten commercials, based on real time viewership data. They look for bumps in viewership within a 15-minute window in over 3,000 households.
For the fifth year in a row, viewership during the half-time show was greater than that of the overall game. People were tuning in and sticking around for the whole show, proving the power of dancing sharks and palm trees. Here’s the top moments and commercials according to the service:
Advertisement