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PDF version of O'Dwyer's Directory of PR Firms
The 2011 Edition of O’Dwyer’s Directory of Public Relations Firms contains listings of 1,600 public relations firms and public relations departments of advertising agencies.
The rankings of PR Firms, in which 151 firms took part including virtually all the major firms, are intended to allow the reader to draw rough conclusions regarding the growth of agencies year over year. Only firms that list clients are included in the rankings.
Outside CPAs of the firms were asked to do a “Special Report” on the figures involved (see page 6 for complete rules). While not the same as a full audit, such a report, also referred to as an “agreed-upon-procedure,” carries the full endorsement of the CPA firms.
The rankings should be regarded as an expression of the Directory’s opinion, rather than a statement of fact. The rankings are only intended to be approximations in the Directory’s judgment of a firm’s standing within the industry, and are not warranted to comply with any specific objective standards.
The Directory’s geographical index reflects the fact that many PR firms operate from multiple office locations. This sorting is carried over into the PR specialty index which identifies firms with skills in 21 areas such as beauty and fashion, food and beverage, healthcare, investor relations, professional services, sports and entertainment,
technology, and travel.
Companies looking for PR counsel should be sure to read the article “How to Hire and Get the Most From Outside PR Counsel” at the end of the geographical index. Fraser Seitel, former senior VP-PA of Chase Manhattan Bank and author of The Practice of Public Relations, has contributed an article on hiring a PR firm from the client’s point of view.
The editors of the Directory thank all the PR firms for their cooperation in providing data for the rankings as well as their listings of accounts, PR professionals, addresses, etc. We believe the availability of fuller information about the PR counseling industry will help clients who seek to employ firms and will help the industry to grow faster.
Jack O’Dwyer
Publisher
June 2011 |
