Boston Olympics: PR experts identify missteps and how to rescue the city's bid from 'life support'

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“One of the hallmarks of any campaign requiring support from the broader public is a commitment to full transparency. You don’t try to boil the frog here – in which you slowly introduce facts over time and hope people don’t notice the financial heat building to a boil. Bostonians have lived through the Big Dig and are too smart for smoke and mirrors. Moving forward, it’s time to lay it all on the table and respect the intelligence of the constituency.”
— Scott Signore, Founder, CEO, Matter Communications

Joe Halpern
By Joe Halpern – Associate Editor/Research, Boston Business Journal
Updated

Most will agree that just from a marketing standpoint, Boston 2024 hasn't exactly been a public-relations victory.

It's always easy to second-guess poor decision making. But when it comes to Boston 2024 and tracking all the missteps made during the public roll out of its proposal to bring the world's largest international sporting event to our city, well, where do you begin?

Most will agree that just from a marketing standpoint, Boston 2024 hasn't exactly been a PR victory. At least not so far.

So, with that in mind, the Boston Business Journal thought it might be a good time to bring in the experts .

We asked the 12-largest public relations firms in Massachusetts to respond to the following question: What should Boston 2024 done differently to increase public support to bring the Olympics to Boston, and what does it need to do now to salvage the movement?

Click through the accompanying photo gallery to read what the public-relations experts had to say.

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